With the rapid adoption of smart phones and other mobile devices, the projections for mobile advertising is going through the roof. According to the latest estimates by BIA/Kelsey, mobile advertising is expected to top $2 billion by 2014. That may not sound like a lot, but for a category that didn't exist just a few years ago, these are impressive numbers.
With all of the apps being developed for smart phones and tablet devices, more and more consumers are moving to adopt these technologies as their budgets allow. Advertisers recognize this trend and are following suit.
The $2 billion estimate for 2014 is only about 1.4% of the total projected ad pie for that year, according to RBR. But that's still a lot of money. We can expect double-digit growth in mobile advertising for the next decade at least.
Just illustrates the need for any media company operating in the 21st century to have a mobile strategy. It is just too important to ignore mobile in the media economy.
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