One of the true leaders of broadcasting has passed away. Ward Quaal was identified with Chicago's WGN for much of his career, but also was a big part of the Broadcast Pioneers now Broadcasters Foundation.
What is not being reported in many of the obits being released the last couple of days is that Ward Quaal was also an author of one of the first books on management. Aptly titled "Broadcast Management," the book was published by Hastings House in 1976 with a second edition following a few years later. The book was co-authored with former Alabama professor James Brown.
It was a classic text, and I was introduced to the book when I took "Broadcast Management and Economics" at Marshall University in a class taught by my late mentor, Dr. C. A. "Ace" Kellner.
Many management texts have followed, including my own (Management of Electronic Media published by Cengage), but Quall's book was the standard by which the rest of us followed.
Ward Quaal was 91 years old.
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